Hello my name is Fred

I currently work as a UX designer, but I came from a past where I worked as a visual designer. I worked in marketing agencies as a graphic designer and developed a career based on creating branding concepts and developing visual identities.

I have been developing my passion for digital products to their full extent, from discovery to product delivery. For this reason, I am also sailing through the seas of customer experience and service design because I believe that real Experience is a relationship built between brands and people throughout their existence.